THE BEST SEO TOOLS HOW TO
You can use the Google PageSpeed Insights tool to understand your site's PageSpeed score and learn how to improve it by fixing highlighted issues.Įven if you are not overly technical, you will be able to see the main areas that are affecting the speed of your site, such as image load time or server issues, as well as the areas that are performing well. Slow pages can prevent conversions and damage rankings, so Google's free PageSpeed Insights tool is a great way to keep on top of this. Site speed is not only a ranking factor, but it also impacts the user experience (UX) of your site. It is the first place you should go to diagnose any issues regarding the way your site appears on the SERPs. On a page-by-page level, you are able to test a URL to understand exactly how Googlebot interprets it, including the user-declared and Google-selected canonical, the date it was last crawled, and much more. It is the best place to see the exact issues that Google sees when it crawls and indexes your site. Informing Google of a domain name change.Gaining insights into the backlinks and internal links that Google knows about.
THE BEST SEO TOOLS MANUAL
Finding manual actions and security issues.Finding coverage errors and the cause of these (404 errors, crawl issues, pages blocked by robots.txt and more).Inspecting URLs to identify crawling and indexing issues that could prevent it from showing on the SERPs.Understanding your site's SEO performance in terms of clicks, impressions, CTR, and average positions on an individual keyword level - ultimately helping you plan a growth strategy.You can get a full rundown on the tool in our definitive guide to Google Search Console, but as a quick summary, here are some of its main uses: Every SEO concerned with ranking well on Google should be familiar with it. Google Search Console is where you can gain insights into your site's organic performance, and any reported issues such as notifications of manual action penalties. Here are some free tools to help you do that: Identifying and managing technical issues on a site should be part of any SEO workflow. You can also take a look at our guide to the best free keyword research tools for even more useful resources. Free Tracking, Analytics and Reporting Tools.
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